What it means to be brave

Little did I know about this industry, when I accepted the challenge as marketing manager at Doctor_K 

I then saw it as an industry, who make money out of insecurities, confusing people to abandon their true identity, for what the society sees as" perfect." 

And then we are stuck in believing that signs of aging are ugly and our characteristic features are something to be ashamed of. 

That's a shame.

But the only way to make a difference in an industry that is rapidly growing, is to enter. And it wouldn't be possible to bring these values in a superficial industry without a team and an owner of heart. 

The thing about values, you can talk about them. But it's only proven when you actually live up to them. Here follows a story about a client's destiny, also known as my best friend. 

A few years ago, my friend noticed a bare spot in the back of her head.

It remained a patchy bold spot a couple of years before she even started to wonder what it was.

Alopecia areata a condition that causes hair to fall out in small patches. The condition develops when the immune system attacks the hair follicles, resulting in hair loss

Last year, she went through a rough period in life, and it started to escalate. In conjunction with a burnout, losing her hair, since Alopecia can be triggered by stress. 

Somehow, a real blessing, a concrete symptom - your body's way to give you an order that it's time to redirect your path in life. 

Her hair grew back when she made the right decision to take a step back from stressful work and relationships. But after a while, it started to become even worse. 

It all resulted in this day. The day you called your friends for a "hair ceremony." It was time to owe the situation. 

Knowing you made me understand this was a scary situation - even though at the end of the day - it's just hair. So this night, when we listened to Britney Spears and shaved your head I was too nervous myself to really show you how proud I am of you. 

Sometimes, what we lose is what we gain, This was the fresh start needed and one of the most beautiful moments we shared in our little lifetime as friends. 

A few weeks ago, we started treatment with Platelet Rich Plasma therapy (PRP). A little experiment to see if newly implanted hair follicles to enter an active growth phase can cause the hair to start growing again

A journey we will follow over time since several treatments need to be made, and something I first wanted to post in the future, and only if it really helped. 

But I reevaluate, who the fuck cares if it works or not - You are beautiful always, anyways. 

So thank you, for being a true inspiration. A friend that always laugh at the good and the bad. And for the courage to inspire others to make it less of a deal. I know you will make a huge difference for other people with the same condition.

Women, who are expected to have long hair on our heads, no hair on our bodies. I know you can change that by just being brave.

Thank you, my team, Eli Livari, Hadde Kader, and Isabelle Arnsten - for doing this for my friend. Not something I take for granted. 

Thank you for reading, and if you have questions about this treatment, we are here to answer your questions. 

Meanwhile, give yourself the love you deserve.